TELCEL – CHRISTMAS CAMPAIGN (AR+VR)
CHALLENGE: Telcel (América Móvil), the 9th largest Telecom Company in the World (http://www.investopedia.com/articles/markets/030216/worlds-top-10-telecommunications-companies.asp) commissioned Spinar with their Christmas Campaign. The idea was to use the latest technologies (AR, VR, Facial Tracking) in a Campaign with their mascot as the center piece, a charismatic moose named Renato, and give children (and adults) a new way to interact with him.
SOLUTION: Spinar created 2 mobile Apps (one with AR, another one with VR) and an interactive Virtual Mirror.
· The AR App named “Renato Mágico” (available only for Android), made Renato appear from 4 different squared Christmas ornaments, that were given away at Shopping Malls across Mexico City. Each one of the fours ornaments Video
· The VR App named “El Trineo de Renato” (available only for Android and compatible with Cardboards), made you feel like Renato riding a sleigh down a hill, with 3 different courses (easy, medium and hard). By tilting your head left and right, you can control the direction of the sleigh going down the hill and earn prizes. Video
· The Virtual Mirror had a facial detection software that super imposed elements of Renato’s animated face on to the person’s face. Video